The Art of Selling: Thinking Like a Great Lover to Close More Deals
The Surprising Connection Between Sex and Sales
Sex and sales are not two things that people often talk about together. However, as the speaker in the video points out, there is actually a surprising connection between the two. Here are some key takeaways from the video script:
Sales Skills: The Best Life Skills You Can Have
The speaker argues that sales skills are some of the best life skills you can have. Even if you don’t think you’re in sales, the truth is that everyone is a salesperson in some way. If you can convince someone to be intimate with you, then you can sell. However, many people have negative associations with the word “sales,” often thinking of pushy or dishonest salespeople. The speaker encourages listeners to overcome this negative connotation and hug the power of sales skills.
Overcoming the Negative Connotation of Sales
One way to overcome the negative connotation of sales is to slow down and focus on generating customer interest. Salespeople who suffer from “premature presentation disorder” may jump to the main act of trying to close the sale before the customer is properly warmed up, similar to a poodle skipping the foreplay. Instead, the speaker advises salespeople to be passionate, inspire desire, and tease customers into moments of anticipation. By being strategic and focusing on the customer, salespeople can position themselves as an alternative and satisfy their customers’ needs.
In conclusion, the surprising connection between sex and sales highlights the importance of sales skills as some of the best life skills you can have. By overcoming the negative connotation of sales and focusing on generating customer interest, salespeople can achieve success and satisfaction for both themselves and their customers.
PPD: The Embarrassing Sales Disorder
In the world of sales, premature presentation disorder (PPD) is a condition that many salespeople suffer from. The speaker in the video script compares it to a poodle skipping the foreplay and jumping straight to the main act. Here are some key takeaways from the video script:
The Importance of Generating Customer Interest
PPD occurs when salespeople skip the critical step of generating customer interest. Instead, they jump straight to trying to close the sale, leaving the customer feeling uninterested and unsatisfied. To avoid PPD, salespeople need to slow down and focus on building a relationship with the customer. By taking the time to understand the customer’s needs and desires, salespeople can create a connection that will lead to a successful sale.
Salespeople vs. Poodles: Skipping the Foreplay
The speaker uses the analogy of a poodle to illustrate how some salespeople behave. Just like a poodle who skips the foreplay and jumps straight into the main act, some salespeople try to close the sale before the customer is properly warmed up. This approach is ineffective and can leave the customer feeling unsatisfied. To avoid this, salespeople need to focus on generating customer interest and building a relationship.
In conclusion, PPD is an embarrassing sales disorder that can be avoided by taking the time to generate customer interest and build a relationship. By avoiding the temptation to skip the foreplay and focusing on the customer’s needs and desires, salespeople can build trust and establish a connection that will lead to a successful sale. Remember, salespeople are not poodles, and the key to success is to slow down, focus on the customer, and build a relationship based on trust and mutual satisfaction.
The Story of Brad: From Bad Sales Calls to Successful Seduction
The video script tells the story of Brad, a struggling sales rep who learned an important lesson about sales from an unlikely source - a woman he met in a bar. Here are some key takeaways from the video script:
Being Strategic in Sales: Focusing on the Customer
Brad’s initial approach to sales was ineffective. He would try to sell his product by telling doctors that his was the best and lasted the longest. However, this approach did not generate any interest from the doctors. It wasn’t until Brad met a woman named Kelly in a bar that he realized the importance of being strategic in sales. Rather than trying to sell his product, Brad focused on getting to know Kelly and revealing what she was looking for in a partner. By doing so, he was able to position himself as an alternative to her current partner, Stephen.
Revealing Information to Position Yourself as an Alternative
Brad’s success with Kelly was due to his ability to reveal information about her and use it to position himself as an alternative to her current partner. By asking her questions about what she was looking for in a man, Brad was able to show her that he was different from Stephen and could offer her more. This same approach can be applied to sales. By taking the time to understand a customer’s needs and desires, salespeople can position themselves as an alternative to their competitors. This requires being strategic and focusing on the customer, rather than just trying to sell a product.
In conclusion, Brad’s story is a powerful example of the importance of being strategic in sales. By focusing on the customer and revealing information about their needs and desires, salespeople can position themselves as an alternative to their competitors. This requires a shift in mindset from simply trying to sell a product to building a relationship with the customer. If salespeople can master this approach, they will be able to close more deals and achieve greater success in their careers.
Thinking Like a Great Lover to Be a Great Salesperson
The video script draws a connection between sex and sales, arguing that the same skills that make someone a great lover can also make them a great salesperson. Here are some key takeaways from the video script:
Increasing Customer Desire and Anticipation
Just like a great lover, a great salesperson knows how to increase their customer’s desire and anticipation. This means creating a sense of excitement and urgency around the product or service being sold. Salespeople can do this by highlighting the benefits of the product, demonstrating how it can meet the customer’s needs, and showing how it can improve their life. By doing so, they create a sense of anticipation in the customer, making them eager to experience the benefits of the product.
Catching Buying Signals and Closing the Deal
One of the key skills of a great salesperson is being able to catch buying signals and close the deal. This means being able to recognize when a customer is ready to buy and then taking action to seal the deal. Salespeople can do this by asking for the sale, offering incentives or bonuses, and making the buying process as easy as possible. By doing so, they make it easy for the customer to say yes and complete the transaction.
Putting It All Together
To be a great salesperson, it’s important to think like a great lover. This means being passionate, inspiring desire, and increasing anticipation in the customer. It also means being strategic, focusing on the customer’s needs and desires, and revealing information that can be used to position oneself as an alternative to competitors. Finally, it means catching buying signals and closing the deal by making the buying process as easy as possible.
In conclusion, the connection between sex and sales may seem surprising, but the skills that make someone a great lover are the same skills that make them a great salesperson. By thinking like a great lover, salespeople can create excitement and anticipation around their product or service, position themselves as an alternative to their competitors, and ultimately close more deals. If you want to be a great salesperson, then start thinking like a great lover.
Conclusion
Selling is an art form that requires a combination of skills and techniques that are critical to success. The connection between sex and sales may seem surprising, but the skills that make someone a great lover are the same skills that make them a great salesperson. As we have seen, sales skills are some of the best skills you can have in life, but the word sales has a negative connotation for many people. Salespeople can overcome this negative perception by being strategic, focusing on the customer’s needs and desires, and revealing information that can be used to position themselves as an alternative to competitors. This means being passionate, inspiring desire, and increasing anticipation in the customer, just like a great lover would do. Finally, it means catching buying signals and closing the deal by making the buying process as easy as possible.
Every one of us is a salesperson, and we all have sales ability within us. It’s just a matter of motivation. By thinking like a great lover and mastering the skills and techniques of successful salespeople, we can unlock our potential and achieve success in any area of our lives. So the next time you’re trying to make a sale, remember to think like a great lover, be passionate, inspire desire, and catch those buying signals. With these skills and techniques, you’ll be able to close more deals and achieve your goals.